We assume the following values in our calculation
Selling price per sqft
Select the net price at which you offer wall prints. 15 to 30 dollars per sqft are
common.
Print output per workday
Set the number of square feet per work day you plan to
print on average.
(This calculation is based on 20 work days per month, 8
hours each day and a print output of 20 sqft per hour at the highest print quality. For many projects, a
lower quality print with an output of 40 to 50 square
feet per hour is sufficient, this significantly increases profit.)
Amount of financing
The purchase price for the wallPen® incl. training, warranty and software updates.
Financing term
This example assumes full financing through your bank with a term of 3
years. This accounts for writing off the equipment over 5 years, for tax purposes.
Interest rate
A currently common financing interest rate, which, however, does not have a
dramatic effect on the final result of this calculation.
Monthly payment
The monthly financing instalment over the total term of 3 years to fully
amortise the unit.
Marketing and promotions
In order to make this ROI calculation as realistic as possible, a flat
rate of one quarter of the total revenue is deducted for marketing and aquiring new
projects and customers. These costs have a direct impact on revenue.
Estimated overhead
Wages for the employee operating the wallPen. The
costs for travel, assembly and dismantling are included
here.
Profit per month
The adjusted profit per month after deducting
marketing costs, financing and overhead.
