1. Introduction
This Privacy Policy explains how we use the Meta Pixel on our website, what data is collected, and how it is
processed. By using our website, you consent to the collection and use of information as described in this
policy.
2. What is the Meta Pixel?
The Meta Pixel is a tracking tool provided by Meta (formerly Facebook) that allows us to measure the
effectiveness of our advertising campaigns. It helps us understand how users interact with our website after
clicking on a Facebook or Instagram ad.
3. Data Collected
When the Meta Pixel is integrated into our website, the following data may be collected:
Information about user interactions on our website (e.g., page visits, purchases, form submissions)
IP address and browser details
Device information (type, operating system, screen resolution)
Facebook user ID (if the user is logged into Facebook)
Referral URL (the website from which the user came)
4. Purpose of Data Collection
The data collected by the Meta Pixel is used for:
Measuring the performance of our advertising campaigns
Optimizing ads based on user behavior
Creating custom audiences for targeted advertising
Tracking conversions and improving user experience
5. Data Sharing and Third-Party Access
The collected data is shared with Meta in accordance with their data policies. Meta may use this information
to
enhance its advertising services. We do not sell or distribute user data to third parties beyond this
integration.
6. User Control and Opt-Out Options
Users can opt out of Meta Pixel tracking by:
Adjusting their Facebook ad preferences: https://www.facebook.com/adpreferences/ad_settings
Installing browser extensions to block tracking scripts
Disabling cookies in their browser settings
Using the "Do Not Track" option in their web browser
7. Legal Basis for Data Processing
We process data collected by the Meta Pixel based on legitimate interest for marketing purposes and, where
required, based on user consent. Users have the right to withdraw consent at any time.
8. Data Retention
The collected data is retained as long as necessary for the purposes outlined in this policy. Meta determines
the retention period for data stored within its platform.
9. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our data practices. Users will be notified of
significant updates through our website.
10. Contact Information
For questions regarding this Privacy Policy or data protection, please contact us at: wallPen Corp.
East Greenwich, RI, 02818, USA
corp@wallpen.com
Copyright notice:
© ImageFlow/stock.adobe.com
© monsitj/stock.adobe.com
© pattierstock/stock.adobe.com
© THINK b/stock.adobe.com
© Mangostar/stock.adobe.com
© surassawadee/stock.adobe.com
© Ilmi/stock.adobe.com
© Amni/stock.adobe.com
© MDZakaria/stock.adobe.com
© hisilly/stock.adobe.com
We use GitHub Pages to host this website, so any time you
visit this website, GitHub has to collect your IP address and store it
for security purposes. For more information on how GitHub handles that
data, please visit
GitHub Privacy Statement